mature dating growth

Increased Online Dating Use – The Stats

The UK online dating market was estimated to be worth £150 million in 2014. Worldwide, there has been a 57% increase in the use of online dating sites. A 2015 and Ipsos ASI study indicate that there are 12.7 million singles in the UK. This is a sizeable proportion of the 40.2 million people between 18 and 65 years old living in the UK. Internet couples tend to be a better fit than those who meet by traditional means, according to new research.

A study of 2,300 people between 18 and 34 years old reveals that 39% met through friends, 22% social situations, 18% work, 10% online dating, 6% social media.

There are dating sites, which can cost up to £3,000 a year to join, offer their clients a bespoke selection of potential partners to share your love of sushi, dachshunds or The Apprentice.

17% of couples who have recently married met online.

15 million singles in the UK are registered for online dating.

80% of people know someone who has found love online.

Percentage of online dating:

  • 52.4% Men
  • 47.6% Women

According to a survey by WeLoveDates, 55% believe the ‘About Me’ section is more important than pictures when it comes to online dating.

24% of people using online dating said their biggest reason for using the service was because they could be selective.

68% of men value a good sense of humour, 81% of women value a good sense of humour.

Members of dating services who share photos of themselves laughing have over 3 times more chances of communicating with other members.

It is estimated that the industry is worth more than £2bn globally. In the UK, it is worth £300m a year, according to the UK’s Online Dating Association (ODA)

Interestingly, older daters spend more time looking at the sites than younger ones – they also go on more dates than any other group.

Over the last two years, there has been a 4% jump in those aged between 35 and 44 using online dating and a further 5% jump between 45 and 54-year-olds.

In a new study performed by the respected research centre Pew:

  • A majority of people now say online dating is a good way to meet people
  • More and more over 50s are dating online
  • 5% of those married or in committed relationships now say they met online
  • One in five online daters have asked for help with their profile
  • A third of online daters still haven’t met somebody in real life yet

In the last Pew Research Center survey:

The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.

12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.


Mature Dating


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