It’s amazing when you think about it, but the vast majority of depictions of new love feature young people. From print advertising to the big screen, almost every time we see people falling in love, they’re under 35.
It’s a shocking state of affairs, especially when you consider that in the UK alone there were over 5 million people aged between 50 and 74 who were either single, divorced, or widowed. That’s a huge number of people, but if you were going by popular discourse, you’d think they barely existed at all.
That’s why a new movement is starting to take a hold of the internet and wider culture, built around the notion that not only is mature love UK common, it’s a beautiful thing that should be cherished and supported.
Whilst this might sound obvious to many of you, for hundreds of thousands of single over 50s, the notion that their desire to love and be loved is normal can feel totally revelatory – especially if they’ve just gotten out of a long-term relationship.
What is Mature Love about?
Mature Love is a movement defined by our refusal to accept that we should be ashamed about wanting to find love and companionship. It’s about having the self-confidence not only to be open about wanting to find a new partner but having the confidence to go out there and grab love by the lapels.
The real question is though; how exactly can you do that? After all, we all know that over the age of 50 meeting new people gets increasingly difficult. Between family commitments, jobs, friends and more, our free time feels less available than ever before.
That can make meeting new people hard, especially as other over 50s deal with the same issues. So, what’s the solution?
Online dating for mature love.
As you might have guessed, the answer comes in the form of online dating.
Online dating has grown out of obscurity and scorn to become a hugely popular way for singles of all stripes to discover each other and communicate on their own terms and in their free time. Today, there are over a million over 50 daters all looking to find love online, and they’re discovering that far from the weird, unsociable and unsafe thing online dating was purported to be, that couldn’t be further from the truth.
With online dating, the Mature dating scene has been given the space it needs to flourish, with dedicated websites like ours springing up to help connect those in their 50s, 60s and 70s with other single, likeminded people.
By fitting around existing schedules and only connecting them with other single people of a similar age, it’s opened up opportunities that many thought they’d never have again. Together with a positive mindset and the knowledge that you deserve to find love, online dating has been a cornerstone to the mature love UK movement.
So, what are you waiting for? Embrace your worth and find the love you truly deserve.