Finding love online is, today, more complicated than it has ever been before.
Of course, we’re not talking about actually using online dating websites – that’s gotten much, much easier. No, we’re talking about picking an online dating platform to reward with your custom.
From dating websites with a broad remit to those with specific niches, there are lots of options available. However, a new genre of online dating platform has emerged, offering a new way for singletons to find love. They’re mobile apps first, and they’ve become huge.
We’re talking, of course, about the likes of Tinder and Bumble. Both services let you swipe between as many eligible singles as you like and both feature free and paid feature sets and though they have some minor differences in flow, both are very similar.
They’re also, undeniably, extremely popular. So, are they right for single over 50s looking for love? In a word, no. That’s not to put the services down, but when it comes to being a senior single, these apps just aren’t the right way to go. Why? Here’s two huge reasons.
We aren’t the target user
Popular they may be, but the likes of Tinder and Bumble simply aren’t aimed at the over 50s market.
Instead, they’re aimed at young people, with a focus and format which is better suited to the young than the old. You’ll also find that their marketing is heavily focussed on the young. So, whilst both applications might support over 50 daters, they’re really not intended to be used by us.
That’s borne out by the fact that just 1% of Tinder’s users in 2015 were aged between 55 and 64. With a startling 80% aged between 16 and 34 years old. Those numbers indicate an application which has successfully targeted a youth market.
In turn, this means that should you sign up, you’ll find that there just aren’t many local people in your area to match with. Compared to a dedicated mature dating website like Maturity Dating, the pool of potential partners is dramatically smaller, which isn’t ideal when you’re trying to find love.
Their features don’t suit us
Quick dating apps like Tinder and Bumble are designed to match people on the shallowest level possible, in order to facilitate quick matches and encourage repeat usage. When you log in to one of these applications, you’re presented with a picture of somebody within your specified age group, from there you swipe right to ‘like’ them and swipe left to ‘dislike’ them.
If you both ‘like’ each other, you’ll receive a notification and gain the ability to start a conversation. And, well, that’s all there is to it.
You can’t separate potential matches by weight, ethnicity, height, star sign or on any personality traits, like whether they drink or smoke. Put simply, they’re deeply, deeply shallow experiences. That might be good for young people, but it’s not right for us over 50 singletons.
At our age, we know what we want and what we don’t want. Endlessly swiping in the hopes of finding the right person might be fun when you’re young, but when we’re mature it’s simply a waste of time.
By singing up for a more traditional dating website, you can specify exactly what you’re looking for in a partner and read more deeply into their personality before you message them. It’s a more considered, mature way to meet people, and perfect for you.